B2b Marketplace

The Challenge

Process

Discovery

Facilitated ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me how . The implications matter for teams and organizations.

The Thing

Whether you're building your product, this mindset applies.